Ignite Your Imagination, Redefine Your Limits

There’s a lot to learn about the Adobe Experience Platform. This post gives you some easy-to-understand basics to help ground your team.

Learn what the data layer is and why to push Event Objects to the Data Layer. Subsequent posts will cover step-by-step implementation examples.

Media RCT experiments can solve media attribution & measurement issues. Learn how to use randomized controlled trials to elevate your marketing plan.

In this installation of our data governance series, we tell you the 5 simplest steps to implementing a data governance framework. Learn about it now!

We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.

Standard Salesforce integration with Google Analytics can be improved for sales teams. Learn more about Google Analytics Salesforce integration.

Don’t waste time! Learn how to ask better questions in quantitative and qualitative research to reduce bias and uncover valuable insights.

Google Analytics 4 (GA4) replaces “goals” with “conversion events.” Compare goals vs events in GA learn the benefits and limits of conversion event tracking...

Don’t let sample size estimates be the enemy of test and learn culture. Learn about what sample size is, why it’s important, and how to best use it!