Quality of audience is key when looking at customer journey analysis. Tools like MomentsIQ empower marketers with insights to optimize engagement.
Jayesh Patil
When choosing a Customer Data Platform that’s best for your business, have a robust evaluation or a CDP vendor evaluation expert like Search Discovery to help.
Tim Wilson
Multi-touch attribution is a constant topic for marketers and analysts. “Assigning value” and “measuring value” lies at the heart of the confusion.
Cory Underwood
Belgium Data Protection Authority (DPA) has found Interactive Advertising Bureau Europe’s Transparency and Consent Framework (TCF v2.0) unlawful under GDPR.
Mark Sawlor
Adobe’s Real-time Customer Data Platform (Real-time CDP) can impact your data engineering, marketing, and C-suite level decision-making.
Learn why investing in a Customer Data Platform (CDP) can enhance marketing insights, customer experience & data-informed decision-making.
Kelly Wortham
As cookies disappear, it's critical to learn the difference between client- and server-side testing & use cases for leveraging each method. We can help.
Jim Gordon
There’s a lot to learn about the Adobe Experience Platform. This post gives you some easy-to-understand basics to help ground your team.
Stew Schilling
Learn what the data layer is and why to push Event Objects to the Data Layer. Subsequent posts will cover step-by-step implementation examples.
Eric Ross
Media RCT experiments can solve media attribution & measurement issues. Learn how to use randomized controlled trials to elevate your marketing plan.
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