Ignite Your Imagination, Redefine Your Limits

Post 1 in a series that summarizes ideation techniques to develop customer-centric testing hypotheses. Learn the basics and how to make the case to leaders.

Learn about the opt-in privacy changes coming to Android devices in April and how they might affect your marketing efforts.

Customer data platform implementation is tricky, requires stakeholder alignment & begins with understanding what a CDP can do for your business.

Multi-touch attribution is a constant topic for marketers and analysts. “Assigning value” and “measuring value” lies at the heart of the confusion.

When choosing a Customer Data Platform that’s best for your business, have a robust evaluation or a CDP vendor evaluation expert like Search Discovery to help.

Adobe’s Real-time Customer Data Platform (Real-time CDP) can impact your data engineering, marketing, and C-suite level decision-making.

Belgium Data Protection Authority (DPA) has found Interactive Advertising Bureau Europe’s Transparency and Consent Framework (TCF v2.0) unlawful under GDPR.

Learn why investing in a Customer Data Platform (CDP) can enhance marketing insights, customer experience & data-informed decision-making.

As cookies disappear, it's critical to learn the difference between client- and server-side testing & use cases for leveraging each method. We can help.