Leveraging our longstanding Adobe partnership and expertise, Further media strategy & activation and data science experts worked together to create custom campaigns and implement a new marketing attribution solution.
- After casting a wide net across multiple channels, we narrowed paid media to Search and Retargeting. We restructured the Search account to focus on keywords driving MQLs.
- By continuously optimizing campaigns and identifying main drivers of higher quality traffic, revenue increased by 100%, and SQLs increased by 35%.
- After adopting Bizible (which is now called Adobe Marketo Measure) to move past last-touch attribution and measure every interaction across the customer journey, the team shifted its campaign strategy. This resulted in an additional 50% increased revenue and improved MQL to SQL rate by 33%.
