Digital Measurement Strategy Creates Operational Efficiencies at Athenahealth

Athenahealth provides network-enabled services for healthcare and point-of-care mobile apps. Hundreds of stakeholders needed to understand the performance of their websites and other digital properties. The impacts of digital customer experiences were largely unknown, as data was not being collected consistently across them. This client needed a robust approach to KPI selection and target setting that could be used to improve data collection and literacy across the organization.