Beyond standing up new technology, Further assessed the client’s unique needs and created a comprehensive first-party data strategy, drove end-to-end omnichannel personalization & empowered audience modeling and activation
- Further developed an enhanced set of minimum viable metrics (MVMs) to assess the directional performance of the experiences.
- Using Adobe Analytics, we defined the requirements and coordinated updates to the enterprise data insights platform to make the MVMs available to regional business owners.
- We implemented Adobe Real-time CDP for audience and segment creation and activation on channels and used Adobe Target for web personalization. We also used other marketing activation and automation platforms, including Eloqua, Google, Bing, and LinkedIn.
- We created and rolled out the operational plan globally that provides guidance for business owners on how to define and track the performance of these experiences from initiation to sunset.
