Webinar:
Understanding Your Brand Presence in the Age of AI

AI is changing the game for brands. Join us for a live webinar on Further’s Presence Score, a proprietary method to understand how your brand is represented across large language models like ChatGPT, Perplexity, and Google’s Gemini. Discover powerful insights into your brand’s positioning, sentiment, and competitive standing in AI-generated content, and learn how to elevate your content strategy in AI-driven consumer conversations.

January 28, 2025 |  2:00 pm EST

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We Will Discuss:

  • Impact of AI on Search Behavior: Learn how AI is changing the way consumers find information and what it means for your brand.
  • Measure your Brand's Visibility in AI Search: Assess your brand's performance in this new landscape.
  • Optimize Your Brand for AI-Powered Platforms: Get practical strategies to improve your brand's visibility, relevance, and sentiment in AI search results.
  • Stay Ahead of the Curve: Gain insights into the future of AI search and how to ensure your brand remains visible and competitive.
Generative AI concept on a tablet

Our Speaker:

Headshot of Jason Tabeling

JASON TABELING

Head of Solutions at Further

Jason Tabeling is the Head of Solutions at Further, where he leads teams focused on helping enterprise businesses use data, cloud, and AI for growth and efficiency. With over 20 years of experience, he has built and led successful teams for Fortune 500 companies across various industries.

Previously, Jason was CEO of AirTank, an eCommerce software company, and Executive Vice President of Product at BrandMuscle, driving product strategy for Fortune 1,000 brands. He also spent 16 years with Rosetta, Razorfish, and Progressive Insurance, managing media teams in healthcare, financial services, and retail. A "40 Under 40" honoree by Direct Marketing News, Jason has been featured in Forbes and other publications as a subject matter expert.

Headshot of Jason Hartley

JASON HARTLEY

Head of Media Innovation and Trust at PMG

With nearly 20 years of experience, Jason is a key member of PMG’s Center of Excellence, where he consults on cutting-edge media strategies for clients such as Nike, Kohler, and Best Western. He also leads PMG’s efforts on privacy matters. In addition to his work at PMG, Jason serves on the ANA Ethics Policy Committee, contributing to their Ethics Code of Marketing, particularly in the areas of innovation and AI.

Register Today!