Ignite Your Imagination, Redefine Your Limits

In this installation of our data governance series, we tell you the 5 simplest steps to implementing a data governance framework. Learn about it now!

We explain the components of a good test plan (& test plan documentation!) in this first-in-series post about fostering a test & learn culture.

Standard Salesforce integration with Google Analytics can be improved for sales teams. Learn more about Google Analytics Salesforce integration.

Don’t waste time! Learn how to ask better questions in quantitative and qualitative research to reduce bias and uncover valuable insights.

Google Analytics 4 (GA4) replaces “goals” with “conversion events.” Compare goals vs events in GA learn the benefits and limits of conversion event tracking...

Don’t let sample size estimates be the enemy of test and learn culture. Learn about what sample size is, why it’s important, and how to best use it!

Traditional data table formats can be overwhelming, but conditional formatting with colors in Domo helps highlight what's important.

The loss of 3P cookies creates gaps in media attribution models. A Randomized Controlled Trial (RCT) is a scientific method we use to solve these problems.

Discover Datorama, Salesforce's powerful marketing analytics platform. Learn how it unifies data and drives insights for better marketing decisions.