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Learn how the Facebook ad algorithm works, how it ranks and shows ads to users, why it’s important, and how to improve your ad strategy.

Leverage contextual advertising in the midst of new privacy regulations & how we can help you grow a marketing program focused on privacy compliance.

Learn how to configure a floodlight tag in Search Ads 360 (SA360) as part of developing an increasingly effective Digital Marketing Strategy.

After migrating to GA4, Google Ads users will need to update their conversion settings. Learn how to do this to optimize campaigns towards conversions.

Learn how the TikTok algorithm works, and get five tips for how to leverage the TikTok algorithm to drive advertising results in 2023.

This post details zero-party data strategies for the CMO, CDO, or Marketing, Data, or Analytics Director, and how Further can help you craft your own.

‘Tis the eCommerce marketing season! Read our top 10 Black Friday marketing strategies to target the right consumers for your brand.

Explore the TikTok Ads Library and discover top-performing creative for inspiration.

Data privacy news moves fast! Stay ahead of privacy policy updates and anticipated data privacy events with this handy near-future timeline.