Discover the power of Google AI and Google Cloud for actionable insights and data-driven decisions.
Tim Wilson
In this chapter, we will go through the research, thought work, and key decisions that are part of the analytics implementation planning process.
Learn best practices for designing events and parameters in Google Analytics 4 for accurate tracking and analysis.
This guide provides step-by-step instructions on setting up your GA4 property for optimal tracking and analysis.
Jim Snyder
This chapter outlines four effective ways to deploy GA4. We review a few critical tracking updates to set the stage for how we got to GA4.
This chapter will not cover the fourth method, Measurement Protocol, but you can apply many of the concepts discussed here to that method.
In this chapter, we will take a look at some of these tools, the benefits of their integration with GA4, and the steps required to link the products together.
Cory Underwood
GA4 seeks to address these concerns with a number of controls for the data affected by technology changes, while also allowing organizations to comply.
Lachlan Brown
In this chapter, we’ll cover some fundamental reporting and integration features and more advanced use cases, including audience creation.
How are users interacting with your site or app? Are they completing the tasks or having issues? This chapter reveals how GA4 can help you find out.
