Discover the power of Google AI and Google Cloud for actionable insights and data-driven decisions.
Cory Underwood
A guide to help you determine what consent means when it comes to sensitive data and whether you need a consent banner or other disclosure requirements.
Lachlan Brown
Why upgraded to GA 360? Given new features and a new pricing structure, upgrading to the premium version of GA4 is more compelling & affordable than ever.
Aron Butler
Paid search marketing anticipated trends for 2023: Responsive search ads, Performance Max campaigns, deprecation of 3PC, leveraging Google Analytics 4 & more!
Learn how the Facebook ad algorithm works, how it ranks and shows ads to users, why it’s important, and how to improve your ad strategy.
Claire Allen
Leverage contextual advertising in the midst of new privacy regulations & how we can help you grow a marketing program focused on privacy compliance.
Lydia Zhao
Learn how to configure a floodlight tag in Search Ads 360 (SA360) as part of developing an increasingly effective Digital Marketing Strategy.
Alex Fitzpatrick
After migrating to GA4, Google Ads users will need to update their conversion settings. Learn how to do this to optimize campaigns towards conversions.
Malina Mitchell
Learn how the TikTok algorithm works, and get five tips for how to leverage the TikTok algorithm to drive advertising results in 2023.
The Further Team
This post details zero-party data strategies for the CMO, CDO, or Marketing, Data, or Analytics Director, and how Further can help you craft your own.
.png)
.png)