ATLANTA–January 3, 2023 As of January 1, 2022, Search Discovery, a premier data transformation company, has completed the rigorous Google Marketing Platform Sales Partner and Google Cloud Partner certifications across Google’s marketing products.
This Sales Partner status and a recent merger with Empirical Path establishes Search Discovery as a major independent player in the Google Sales Partner space, creating unique opportunities for Search Discovery’s clients to take full advantage of Google Cloud Platform, including BigQuery as well as Google Marketing Platform products, including Search Ads 360, Campaign Manager 360, Display & Video 360, and Analytics 360 (Data Studio, Optimize 360, and Tag Manager 360).
Search Discovery has been a Google Premier Partner and a Sales Partner in the Google Analytics 360 program since it launched in 2013. Now, Search Discovery is among a small group of Google Marketing Platform Sales Partners certified to sell both marketing and analytics products. Certification across the full stack of Google Marketing Platform solutions ideally positions Search Discovery to provide end-to-end solutions across Google Marketing Platform’s products to advance marketer maturity.
“Our goal is to be a top Google Marketing Platform Sales Partner in the U.S.—to provide clients with exceptional training, strategic guidance, and technical product implementation and support,” said Search Discovery President Mike Gustafson. “At the same time, adding Empirical Path’s experience and expertise expands our capabilities, deepening our ability to help marketers solve complex measurement problems. Our clients will gain a competitive advantage and meaningful business results.”
Gustafson continued, “Search Discovery is already differentiated by our wide range of capabilities, including digital marketing, optimization, digital analytics, business intelligence, data engineering, and data science. These capabilities and the technologies we’ve developed, like Apollo, allow us to provide a wide range of solutions to marketers. This elite Google Marketing Platform Sales Partner certification strengthens our ability to deliver those solutions across the Google stack of products.”
Bryan Huber, Worldwide VP, Digital Marketing for Comfort Keepers, which has worked with Search Discovery for seven years, is also happy about Search Discovery’s expanded certifications. “We’re excited that this expansion and sales partner status will create additional data and media opportunities to further drive business impact for our company,” said Huber.
Search Discovery went above and beyond Google’s rigorous invitation-only sales partnership approval process, surpassing all requirements to certify individuals on both GMP and GCP. Further, Search Discovery certified its entire digital marketing team—24 people—on all three digital marketing products.
Search Discovery submitted fourteen project samples detailing the company’s experience delivering innovative, robust Google product solutions for clients and completed extensive interviews with two teams. Two of these were approved for each GMP marketing product. For the Google Cloud Partner certification process, Search Discovery submitted a detailed business plan.
Sharen Phillips, Google’s Head of US Channel Sales Partners, reported that Search Discovery provided, “a phenomenal application submission and led a robust conversation with our XFN Interview panel.”
With 173 employees, offices in Atlanta and Cleveland, and a 200-client portfolio, Search Discovery delivers data solutions for leading brands, including GlaxoSmithKline, Novartis, Chase, Google, Shell, Hilton, New York Life, DHL, and others. The company’s expertise and certifications extend across digital platforms and marketplaces, including Google, Amazon, Facebook, Adobe, Salesforce, Domo, The Trade Desk, Azure, and more.
