Learn some of the key trends and challenges in the high-tech industry in the first half of 2024 and imperatives for the second half, and explore how executives are prioritizing revenue growth, efficiency, and customer experience enhancement through omnichannel personalization, privacy-focused AI, and data-driven insights. Dive into emerging SaaS trends that emphasize the role of AI and ML in driving customization, sustainability, cybersecurity, and collaboration with Further’s expert High-Tech industry leads as they outline strategic themes for maximizing value in 2024 and beyond, highlighting the importance of leveraging AI/ML for insights, data-driven modeling for digital strategy, and a hypothesis-driven approach across the marketing stack.
What You'll Learn:
- Quick observations from the first half of 2024 impacting the High-Tech sector
- What key imperatives are driving the trends going into the second half of 2024
- New SaaS trends, with a focus on AI/ML-driven insights and data-centric strategies.
Presented by Chirag Deshpande, High-Tech Industry Lead, & Katie Temple, Client Services Director.
