Knowing which campaigns drive results is critical for long-term success. But with limited resources and tight budgets, marketers often face challenges in quickly identifying the most effective campaigns across the entire funnel. It’s time for marketing leaders to leverage machine learning, AI, and advanced analytics to uncover the campaigns and interactions that are generating results.
What You’ll Learn:
- Understand the importance of identifying key moments in your customer's journey
- Learn how to optimize your media spend, enhance targeting, and increase your conversions
- Learn how other organizations have leveraged machine learning to uncover their key moments to measure marketing campaign performance
- See examples of real-time marketing campaign optimization based on true business KPIs
Presented by Jordan Avery, Associate Business Intelligence Principal.
