Tired of seeing lackluster results from your retargeting campaigns? Want to connect with the right audience at the right time with personalized ads? Watch our webinar where you'll learn how to harness the power of your own first-party data and cutting-edge machine learning to transform your Google Ads retargeting strategy.
What You'll Learn:
- Understanding First-Party Data: Why it's the most valuable asset for accurate targeting
- Propensity Modeling: How to predict customer behavior and create highly relevant audiences
- BigQuery Machine Learning (BQML): Build scalable models without leaving your data warehouse
- Integrating with Google Ads: Seamlessly connect your insights to create targeted campaigns
- Real-World Examples: Learn from successful retargeting strategies that drive result
Presented by Jim Koenig, Head of Data & Cloud Engineering, & Rachel Starvaggi, Performance Marketing Lead
